May 16th, 2017

NOWFE Announces Lifeway Foods as 2017 Sponsor

New Orleans, Louisiana – The New Orleans Wine & Food Experience (NOWFE) has announced that Lifeway Foods (NASDAQ:LWAY), the leading manufacturer of probiotic kefir in the United States, has signed on as a 2017 Sponsor and will present a unique “Experience” as part of the Seminars and Experiences Series. “Bounce Ya Brass” is a free event to be held on Saturday, May 27 at 10:00am along the iconic Mississippi Riverfront. Move Ya Brass founder Robin Barnes and fitness instructor Shanda Domango will teach signature NOLA bounce moves in an aerobic format, followed by a cool down with the Soul Brass Band and traditional second line movements. Wellness advocate and activist Julie Smolyansky, President and CEO of Lifeway Foods, will talk about how to stay healthy in a fast-paced modern world, while attendees socialize and enjoy a variety of Lifeway Kefir products, including their new, non-dairy sparkling beverage, Elixir.

“In a city known for its rich musical culture, Lifeway is excited to unite healthy food, music and dance with our Bounce  Ya Brass event for NOWFE 2017,” states Smolyansky. “It’s an exciting opportunity to emphasize the importance of living a healthy lifestyle in a way that’s fun and memorable.” . Lifeway will be serving up Madagascar Vanilla Kefir Chia Pudding after their sponsored workout “Bounce Ya Brass” featuring signature NOLA bounce dance moves. They will also be sampling their new Farmer Cheese Cups (Blueberry Lavender and Natural flavors), their new strained Kefir Cups (Granola and Honey), and the organic, non-dairy, low-calorie, probiotic sparkling beverage Elixir, available in Elderberry and Ginger.

“We are thrilled to have Lifeway join us as a Sponsor,” states Jamie Peckenpaugh, NOWFE Executive Director. “The versatility of their products can be enjoyed by all foodies, and their new Elixir mixes well for easy cocktails. They are a perfect match for NOWFE.” 

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